Paradisus Mobile Beach Pop-Up

Life’s a (Pop-Up) Beach

We helped New Yorkers escape the coldest Valentine’s Day weekend in history by partnering with Paradisus Resorts to bring the beach to them. We turned a glass-walled truck into a mobile billboard that parked and transformed New York locales into tropical oases with warming refreshments and massages. Guests lounged in hammocks and posed for photo booth pictures to be entered to win a real tropical vacation with Paradisus.

On February 14… the Paradisus photo booth was transformed into an interactive Valentine. Couples, friends, or passer-by's kept warm in the Paradisus Mobile truck, creating a Valentine's Day digital postcard with hashtag #MySunnyValentine. The day was filled with love and affection, Valentine's Day surprises such as a proposal.